I'm a product designer who loves to craft ethical & impactful digital products through collaboration, strategy, and human-centered design decisions, empowering people to improve their lives.
I am a product designer currently located in the San Francisco Bay Area, California working as a UX & Web Designer on the Growth team at Hiretual. Prior to this, I was a professional visual designer for a variety of different companies such as Minted, eBay, and One Life Prints. Outside of work, I am a curious learner on a lifelong mission of providing service to others in need within my community, my nation, and to the world.
I am passionate about solving complex problems by designing ethical and impactful digital products through collaboration, strategy, and human-centered design decisions. My approach to problem solving stems from a strategic and creative mindset grounded in data-focused user research, balancing both user goals and business objectives to identify the greatest growth opportunities. By analyzing human cognitive behavior through various research models, I advocate for the customer’s journey in order to craft intuitive, functional digital experiences through an iterative, end-to-end design process by synthesizing research, data, stakeholder requirements, and growth business goals.
From envisioning the product with stakeholders, to collaborating with teammates, to refining polished mockups, I am able to use my empathetic nature and curiosity about human behavior to tackle the most high-impact problems by balancing customer needs with strategic business goals to deliver impactful digital solutions.
Get in ContactFrom turning ambiguous ideas and problems into simplistic but intuitive design solutions, I enjoy navigating complex problem spaces that emphasizes cross-team collaboration, product vision, and logical reasoning to achieve desirable results. Everything from precise strategic planning to clear information architecture has a role in delivering a consistent digital experience for customers.
As a problem solver who aims to construct effective, inclusive, and sustainable products, I base my solutions using the Design Process; utilizing design thinking, qualitative user research, quantitative data, visual storytelling, interaction design, and growth business opportunities to balance customer needs with stakeholder objectives and company goals.
With a combined total of 8+ years of both professional and freelance design experience, I have a robust grasp on designing logos, illustrations, and various deliverables for both corporate and personal brand.